Facebook Adds More Page Badges to Encourage Engagement

Facebook rolled out its Group Badges in late last year. This badges will appear along with group member names in the comments section of group posts. This Badge idea is to encourage engagement. If you see someone who has 'visual storyteller' badge in the Facebook group, this will prompt you to look at their old posts. If you have 'Rising Star' badge will encourage you to be more active in the Group and helps to add more posts to that community. Group badges initiative is obviously producing results.

Facebook slowly adding badges into Facebook page interactions. These badges are used to highlight more prolific and engaged Page fans. There is 'Anniversary follower' and 'Milestone follower' badges for Page interactions.  'Follower' icon is used to highlight who's who within your post comment streams.

It is possible for a user to have two badges at the same time. It is displayed with a '+1' notification. These badges provide new ways to help page admins to understand their Facebook fans. With these new Facebook Page badges, admins easily reach out to their anniversary followers and thank them for their page engagements.

Facebook Page-specific badges also serve an additional purpose. Facebook launched a new Page post targeting options for ‘Top Fans’ in June. This will give a specific way to Page admins to connect with their most devoted audience members.

The Page Badge option is only available for Facebook Pages with more than 10k followers. It provides another way to boost Page engagement and reach, by focusing on specific and interested users.

These expanded badge options enable Page admins to target different audience segments for larger pages and post specific updates for long-time fans. Facebook has not yet made any announcements about these expanded badge options, but it is interesting to see the badges coming on the pages. These simplify the functionality of our Facebook pages.