Why Digital Marketing is Important?

Digital Marketing

1. 34% of the businesses already had an integrated digital marketing plan in 2017.
2. 72% of marketers believe that traditional marketing is not able to fulfill their requirement. They believe Digital Marketing will make their company revenue to be increased by 30% by the end of 2018.
3. More than 80% of business owners will increase their Digital Marketing spending plan that may go beyond the IT budget.

Reaches People Where They Fascinate

In 2019, the normal Internet users have an average of 7 social media accounts. That rise from 3 within 5 years. 97% of adults use social media once in every day. The majority is on it any time.

22% of the world population are on Facebook. 62% of people are there in India. 76% of Facebook users and 51% of Instagram users are engaged in it every day. The trend right now is the average person spends more than 2 hours a day on social media. For Teenagers it’s up to 9 hours.

Social media is involved in everything they do from entertainment, school, work, hanging out with friends etc. Social Media is where people are. Social media marketing and advertising are only a piece of Digital Marketing. But it’s a very important one. Throughout this article, we’ll look at many kinds of online marketing methods. This will show the importance of Digital Marketing to your business.

More Cost-Effective than Traditional Marketing

Small businesses have very little or no resources and even capitalization. This is why the Digital Marketing provides them with a stronger and far more cost-effective marketing channel that delivers results. 

Gartner’s Digital Marketing provide Report highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for his or her product and services. 

According to the Gartner's survey, 28% of business owners surveyed will shift marketing budget allocations from traditional marketing to Digital Marketing techniques. HubSpot confirms, however digital marketers improve Cost-Per-Lead (CPL) compared to other different marketing channels.

Increase the trust for your Brand

The presence of your brand and service on multiple platforms offers the choice for customers to rate your services as per their level of expertise. A positive and favorable review left by a glad client causes the new ones to instantly convert. These days contacting the social media page of a brand for issue resolution and different matters are a common thing to do. This, in turn, leads to the building up of strong image of the brand in the minds of the new consumers hence leading to more conversions.

Better ROI for your Investment

While earlier budget allocations were done one by one to handle every kind of marketing medium things becomes additional progressive currently. Being digital you’ve got access to packages at completely different levels of cost accounting therefore, guaranteeing that you just will develop one that suits your budget best. Even a tiny level of investment done in a mode of Email Marketing has the potential to deliver results in terms of customer engagement.

Using internet analytics helps the business owners know whether your web site is providing optimum ROI. While the website may not be generating revenue for you, directly you can always track the conversion rate of inquiries made through email and telephone calls to sales.

The conversion rate is Higher

The businesses that are using Digital marketing are able to measure the conversion rate through real-time using a simple method. This Method is used to identify the percentage of viewers who get converted into leads and then subscribers and in the end finally purchasing the service or product. Search Engine Optimization, Social Media Marketing and Email marketing are the methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the customer.

Meet Business Goals with Digital Marketing

The path to reaching business goals and finding success is through a powerful Digital Marketing strategy. Better cost efficiency, additional data to inform higher decisions, and building on client trust are just a some of the advantages to be gained from Digital marketing. 

Start the use of Digital Marketing in your businesses  by investigating a better digital marketing solution. There are a lot of platforms available to help you get started your business in online very quickly.