Cheap Social Media Marketing Tactics That Work

Introduction

Now Business and Social Media are inseparable. That is the real-life that we live in today. Social Media Marketing is indispensable to businesses and their successes both in Online and Offline.

Now 3.2 billion Social Media users are all over the world. This represents more than 42% of the World population. Facebook is at the leading of this “revolution,” being the most widely used social media platform. Other platforms like Twitter and Instagram also have an impact on businesses as well.

If you are a Startup with a small budget, you need to make the most of your social media tactics. In this post, we provide some cheap social media marketing tactics that actually work.

1. Start with Quality Content

You cannot go wrong if you choose to go this route. We know however necessary quality content is for any online marketing effort. The same is true for social media marketing techniques. Consider it one of the building blocks of an effective online marketing campaign.

Make sure that you have great content on your blog and website on a consistent basis. You can share content from your blog and so forth onto your social media platforms. This helps you re-purpose your content to get more out of it. The reach of how many people are seeing your content will make it as more valuable and effective towards acquiring leads and sales.

Several options are available as far as your choice of content is concerned. Here are a few:

1. Create tips and tricks in which you dispense expert opinion within your industry.
2. Best practices and strategies can be added to the list of tips you come up with.
3. Lists, your top 10 lists, are also a great choice when coming up with written content.

2. Use Videos

Another Solution to your low cost but effective social media marketing tactics is video content. It is a really good choice if you do choose to go with it. Tons of other businesses that are using videos have proven that it is effective and that people want this type of content.

In fact, three out of every four businesses that use video content said it helped them increase their sales. A number that high can only be considered conclusive. We’re able to include videos on our cheap social media marketing tactics list because your videos do not need to be a high-end production or commercial to be effective.

So what types of videos would be appropriate for this purpose?

We typically recommend videos that highlight your products or services. In that sense, instructional, educational or how-to videos can be perfect. Your audience will automatically be interested in them, and then they can learn from them too. Not a bad combination at all.

Teach them or tell them a story. The story should be about your brand, of course. Tell the story of how your brand started out, the struggles, and the challenges that were needed to be overcome. In Social Media, Videos outperform static images 9 times out of 10 in terms of engagement, clicks and more. 

3. Use E-mail Marketing

90% of digital marketers believe that email marketing will be effective in getting more leads or sales. There are two ways you'll be able to leverage email marketing in your social marketing tactics.

1. If you already have an existing email list, you can use it. Send out newsletters and let them know how and where to follow you on social media.
2. You can use content from your social media platforms to send out to your email marketing list.

Get customer reposts from your social media in your emails. Use posts where your customers have tagged you in their photos, and encourage more users to do the same by giving them a shout-out in your email blasts. This is notably effective if you've got a younger target market.

If you’re conducting Facebook ads, you can also upload your customer email list into your Facebook Ads Manager to either retarget them or make a lookalike audience out of them. This helps you to obtain sales or leads at a lower cost per result.

Another tip is that this strategy calls for patience. It will not look and feel good for you to send too many e-mails to customers right away. The best course will be to build it up through time and earn people’s trust with useful content. When they are ready, then that is the time for them to become actual customers by buying your products or services.

4. Facebook

We can’t discuss Social Media Marketing without discussing Facebook. Facebook is the biggest social media channel in the world. In Facebook, more than 2 billion active monthly users are there.

Currently, 60% of people make their shopping decisions using social media. Facebook is 44% of that. You can take this as one of the cheap social media marketing tactics at your disposal.

There are two ways is for you want to use Facebook as one of your Social Media Marketing tactics.

1. Organic or unpaid advertising
2. Going with paid advertising

If you are having trouble with Budget, Let's go with organic or unpaid advertising. Also, keep in mind that organic or unpaid advertising will only give you a limited reach.

Now if you want a paid option that is still cost-effective in the long run, then you better run a Facebook ads campaign.

5. Send a Personalized Message

Everyone loves to get a personal message. If you are a business owner, you need to take full advantage of that. By sending personalized messages to customers, you can get an instant connection, which they love.

If you are able to make connections using your brand, you may be unique from your competitors who do not. So you need to add this to your list of tactics. To do this, begin making ads that are infused with personalized content.

You can do that organically or with the use of Social Media. In Facebook, you can target peoples by birthdays, relationship status, age, gender and more. By using these options, you create a very targeted and personalized audience.

6. Online Reviews

Online reviews are one of the low-cost Social media marketing techniques. Many customers look at these reviews for help. They offer fast, unbiased and reliable information before your customers, decide on purchasing a product or service.

Many people trust these reviews so much that it can make or break the brand. One thing you need to make sure of though is to get good and positive reviews from your customers. If you get more positive reviews, you will become more popular in your industry.

How to get those positive reviews?

The best way of getting positive reviews is to simply ask some of your top customers to write them for you. If you give some offers to your customers to give you the positive reviews that you want. A good example of offers is a Simple discount. It might be simple, but it will be attractive to your customers.

7. Use Infographics

Use Infographics that are eye-catching and informative. Your only real challenge will be about choosing whether it will be done by yourself or hire an experienced designer to create Infographics for you. By hiring a designer to create your Infographics, you are getting the services of a professional.

You need to create the kind of Infographics that fit exactly what you want to show. Infographics help you save on costs. Also teach your target audience the information you want in the graphic, while also attracting them to your brand through visuals.

8. Reuse Old Posts

If you want a quick and cheap social media content, you can use your old blog posts. This is one of the cheap and best social media marketing tactics. Not everyone got to see your Old posts for the first time. If you repost the old posts, there is a great chance that your whole new audience will discover them. There are several possibilities for old posts and contents that you can include in your Social media marketing tactics.

Conclusion

You do not need to prepare a fortune to have an effective social media marketing campaign. The key to launching a successful campaign is to find cheap alternatives. These alternatives work just as well if not better than the more costly tactics. These are the most effective samples of this.