Video Marketing Statistics for 2020

Video Marketing is one of the best performing digital content, which gives more views, more engagement, and more response than any other social posting option. 

There are so many questions that have been raised about the actual viability of video content following revelations of problems with Facebook's video usage metrics. In which some have claimed indicate that the prominence of video is not as significant as The Social Network might want us to believe. The reported errors don't relate to overall video viewing stats, which remains strong. Facebook is not the only platform for reporting higher video consumption and engagement. Video content can drive more responses than other social content types.

• Tweets with videos see 10x more engagement than those without video. Promoted Tweets with video can save more than 50% on cost-per-engagement.
• LinkedIn users are 20x more likely to share video content on the platform than any other type of posts.
• Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform.
• On Instagram, Video content generates more engagement than any other content type.

Video Marketing

Video’s effectiveness has proven that now is the right time to make your marketing videos. Video Marketing is the most productive element in Digital Marketing and continues to grow without any signs of stopping.

Video Trends

Video content is growing, and people find videos more engaging and easier to recall. Video is growing, and it’s here to stay. 

• 78% of people watch online videos every week, and 55% of those people watch videos online every day.
• 72% of customers prefer learning about a product or service through a video.
• 81% of businesses use video in their marketing strategy. This figure is a 63% increase compared to last year.
• 82% of all consumer internet traffic will come from online videos by 2022. By 2022, the number of videos crossing the internet per second will be close to 1 Million. 
• Video consumption through mobile devices rises by 100% every year. 
• 6 out of 10 people are preferred to watch online videos instead of television. 
• 85% of adults use multiple devices at the same time.
• Viewers retain 95% of a message when they watch it through video.
• 59% of executives prefer watching a video than reading the text content. 
• 92% of mobile users share videos with others.
• Reports say that an engaged audience will drop what they are doing to watch a new video.

Video Usage

There has been a steady increase in the use of video in the last three years. 

1. 78% of people watch online videos every week, and 55% of those people watch videos online every day.
2. 54% of consumers are demanding more video content. 
3. Users spend 88% more time browsing on websites that have videos.
4. 72% of consumers use video to learn about a product instead of reading the test in a user’s manual.
5. Emails are opened 7% more with the word ‘Video’ in the Subject line.
6. People are 1.5 times more likely to watch videos using their mobile phones.
7. Users view more than 1 billion hours of video every day through YouTube.

Vertical Video

Vertical video is an incoming trend where people demand a better mobile experience in viewing videos. Brands can no longer ignore it as the demand is continuing to increase, and social media platforms are embracing the change.

• 60% of people film on their phones horizontally compared to 40% who shoot vertically.
• 75% of users prefer watching horizontally on their phones, while only 25% prefer watching vertically.
•  82% of users find it off-putting to watch videos that are not optimizing in their chosen orientation.

Social Media Video Statistics

Users are now more engaged with videos instead of content. The latest trends show that users skim through text but consume videos thoroughly.

1. YouTube

YouTube is the most widely known search engine today, next to Google. More than half of YouTube views are coming from Mobile devices. The average views from mobile devices last more than 40 minutes.

There are 300 hours of video uploaded every minute on YouTube. 1.5 billion users play 1 billion hours of video each day. 65% of senior executives visit the site related video they viewed on YouTube. YouTube is used as a channel by 87% of video marketers. YouTube now comes after Google when it comes to the most popular website.

2. Facebook

Facebook is known as the largest Social media in the world. It is one of the most used platforms by digital marketers to reach consumers. Users view an average of 8 billion videos on Facebook daily. Engagement is highest on posts with videos at 13.9%. Every day, 75 million users visit Facebook’s video platform. 

Video promotions on Facebook are equally popular as Image promotions. 81% of businesses prefer using this platform for their video marketing. 85% of users prefer to watch videos on the platform without sound.

3. Instagram

Instagram started as a photo-sharing social networking service. It’s now being used by companies to tell their brand’s story. Active monthly users reach up to 800 million, which presents massive potential for your video to attain further exposure. Instagram has the most significant growth when it comes to driving purchases over any other social media platform. From 31% in 2017 to an increase of 48% in 2018.

65% of impressions from an ad on Instagram come from videos. 75% of users take action after viewing a brand’s video. That includes clicking up to product checkout. 72% of the users on the platform buy a product where they’ve seen a video ad.

4. Twitter

Twitter is a microblogging and social networking service. They attribute part of their growth to videos that are becoming a central piece of their services. 45% of users want to see more videos from celebrities. 90% of Twitter videos are viewed through mobile devices. 72% of video marketers use Twitter as a channel. 84% of those claiming success. 82% of the users mainly watch video content on the app.

5. Webinar

Companies use Webinars for presentations or meetings. But, this doesn’t mean you can’t use it for your video marketing campaign as well. You can also use it to live stream events in your company to expand your brand’s exposure. 41% of video marketers use Webinar as a channel. 83% claim success and 37% plan to use it in the coming years.

6. LinkedIn

LinkedIn differentiates itself from other social media platforms for its professional networking. For some businesses, this can be the best platform for content promotion. LinkedIn is the most favored channel for sharing business-related content. In fact, it is coming in second place after Email. 

In LinkedIn, video campaigns have 82% view rates. 51% of video marketers use this platform, where 84% of those say it has been successful for them.

7. Interactive Video

Interactivity is a technique that combines interaction with videos. This new form of media encourages consumer engagement. The options of Play, Skip and Pause no longer apply. Viewers are also given different paths at the viewer’s choosing.

Interactive video is used by 2% of video marketers. 83% of those video marketers see successful results. 43% of businesses plan on using Interactive videos in the future. Statistics show that 90% of interactive videos get viewed until the end or have completion rates. 83% of video marketers claim success, and 23% use this platform as a channel.

8. 360-Degree Video

360-Degree videos are video recordings that record a view in every direction, at the same time. Even though 360-Degree videos are not often viewed compared to standard video. 

74% of video marketers claim success from using this platform. 14% of businesses use this platform. 19% of users plan to use it in the coming years.

9. Snapchat

Snapchat is an application used to share photos, videos, texts, and drawings. What makes it different from other social media platforms is its main feature. Where disappear from the recipient’s phone after a few seconds. They now offer special lenses catered to businesses such as Gatorade duck or the Kraft macaroni campaign. Both of these lenses have gained millions of views in just a short amount of time.

Users watch 10 billion videos from Snapchat daily. The average user spends 25 minutes a day using the app. 50% of video marketers claim success from using this platform. 12% of marketers use this as a channel.

10. Virtual Reality

Virtual reality videos are accessed using virtual reality headsets and immerses. The viewers in a digitized virtual world that hooks the user until the end. 64% of video marketers claim success, and 11% are planning to use VR in the coming years.

Video Marketing Statistics

We can clearly see that online videos are becoming mainstream when it comes to entertainment and education. How videos can contribute to a business? Video drives more engagement, and here are the statistics to prove it.

Video marketing has become a whopping $135 billion industry in the U.S. alone. Video Marketers earn 66% of their qualified leads through video. 93% of businesses gain a new customer as a result of posting a video on Social media. 99% of marketers will continue to use video, while 88% of businesses will spend more on video marketing campaigns than they did in previous years. 

Companies that used video achieve a growing revenue of 49% faster compared to non-video users. 88% of marketers who use video content are satisfied with their ROI. 46% of users act after viewing a video advertisement. 95% of users watch an explainer video to learn more about a product or service.

Best Practices

Now we have a solid awareness of how much video drives engagement and increases conversion rates. 87% of business peoples use video as a marketing tool. 97% of video marketers report that video helps users understand their product or service better. It also helps to increase their sales.

Making your videos entertaining to users results in a 97% increase in purchase intent. Placing a video on your landing page will increase conversion by more than 80%. Make your video last for two minutes. 60% of viewers will stop watching after the two-minute mark. 

Integrating a video on your website is 53 times more likely to reach Google’s front page. Add video on your landing page will result in an 80% increase in the conversion. Engaging the viewer’s attention in the first ten seconds is vital since 65% of users will try to skip videos as soon as possible.

User Demand

Before you start planning to video marketing strategy, take a look at this year’s demand from users. 87% of users would like to see more videos from brands. 39% of viewers want explainer videos. 20% of whom prefer entertaining concepts. 12% prefer product demo videos, and 10% more like video blogs. 9% wanted interactive videos, while 6% wanted more software tutorials.

Staying on Top of the Competition

With all this information in hand, it should be able to help you with your video marketing strategy. It’s not too late to add an explainer video or product demo to your marketing campaign. Use these statistics and integrate them with your marketing campaigns to stay on top of the competition. Make sure your video is visible through different social media platforms. Doing so will ensure maximum exposure to different users who get to view your video.