8 Ways to Increase Facebook Page Engagement

Are you looking for simple ways to generate more engagement on your Facebook Page? Want to encourage more likes, comments, and shares on your Facebook posts?

Digital Glare India shares eight ways to increase Facebook page engagement. Here’s a quick summary:

• Post native videos directly to Facebook
• Optimize your videos & create video playlists
• Go live
• Look Facebook insights
• Post exclusive content
• Interact & engage meaningfully
• Make the most of user-generated content
• Use Cinemagraphs

Read Also: Facebook Adds More Page Badges to Encourage Engagement

1. Post-Native videos directly to Facebook

Instead of posting your content on YouTube, try posting it on Facebook. When you post natively from Facebook, the video will automatically start playing as your followers scroll through their feed - it will catch their eye and before they even have time to think about it, they're watching. Facebook videos that get the most engagement are 30 seconds to two minutes, with the ideal length falling at 60 to 90 seconds.

2. Optimize your videos & Create video playlists

Whenever you post a video, also make sure to include a keyword-rich title and description and add tags to your video - this will increase the video's chance of showing up in relevant feeds throughout Facebook. When you start to collect a bunch of SEO-rich, native Facebook videos, pop them into playlists. That way more related videos will continue to be shown to the user after they're done watching the first one.

3. Go live

Take your videos up a notch by going live. Wherever you go live, your video will shoot to the top of your followers Facebook news feeds. On top of that, people who have frequent or recent contact with your page will receive a notification informing them that you live! The boost of the news feed and those notifications are the recipes for engagement!

4. Look Facebook insights

Social media strategies are never one size fits all. Check your Facebook insights at least once a month and see what content your audience is most engaged with. Consider not only the subject but also the format. Use that information to guide your current Facebook strategy. This is a clear signal of what your personal audience wants - work to create more content in similar ways.

5. Post Exclusive content

Another way to get your followers to focus on your Facebook feed is to provide Exclusive Content to Facebook. For example, you can post a special discount on Facebook before publishing it on your website, or publish data from an upcoming case study or white paper. Count your Facebook posts by sharing exclusive content that users won't find anywhere else. Promote flash sales, special discounts, and contests.

6. Interact & Engage meaningfully

No matter what social media network you use, communication is definitely the same. Respond whenever you have comments or messages! Provide clear insight and guidance when people ask questions and thank them when they offer your brand praise. If you are a dedicated social media manager, try like this in real-time throughout the day. If you're a business owner, give yourself a lot of time to dedicate to many hats and social media. For a small business, a solid hour or even half an hour can make a huge difference in managing social interactions.

7. Make the most of user-generated content

Wherever your business is mentioned or tagged, it is the feed for Facebook content. Got a great review? Link it to Facebook by quoting it. Has anyone posted a wonderful picture of your business? Send the poster a DM, thank them and ask for permission to share the photo credit on all your social channels. Whenever user tags, mentions, reviews, or writes about your brand in a positive way, get the mileage you can from that content.

8. Use Cinemagraphs

A Cinemagraph is an animated photo. It is technically a video file running in a continuous loop. In practice, this sounds like a static image with a little movement. Cinemagraphs are huge eye-catchers and stand out on the Facebook news feed. Shutterstock has a huge library of Cinemagraphs that you can use to the next level in your own Facebook posts!