Tips to Increase Your Brand Engagement on Social Media

Now many people looking for more ways to prompt engagement with their brand's social media profiles. Putting together a social media presence is one thing, but actually generating engagement and activity is another, and it can be challenging to get the initial conversation started, which can then prompt further sharing and reach. 

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1. Target Audience

Remember why your target audience uses social media.

• To connect with friends
• To be entertained
• To be informed and "Inspired"

2. High-quality content

Try to produce high-quality content.

• The content should be easily readable and grammatically correct.
• The content should be visually pleasing.
• Use appropriate hashtags and CTAs.

3. Ensure a healthy mix of content

• A thought-provoking image is a good way to publish "Caption This" posts.
• Links from relevant sources.
• Research says viewers have 80% retention for 1-minute videos. So try to produce 1-minute videos.
• Publish Poll posts and Giveaways.

4. Be witty and Funny

• Whether your readers on social media to escape from boredom or not, it pays to be witty, entertaining, and funny.
• This is a great opportunity for your brand to create a positive projection.

5. Don't just post, Continue the conversation

• Monitor your posts and look for ways to add more value to the conversation.
• Answer their questions, suggest more information, or appreciate them.

Gain More knowledge about your audience, and be the brand that adds value to their lives.