Social Media Platforms to Watch in 2020

According to a recent survey, Marketers are flocking to Facebook Stories and YouTube to elevate their brands in 2020. Really, the results come as little surprise. Given the rising popularity of the Stories format, and the enduring video dominance of YouTube, it makes sense that marketers would be looking to the channels where they have the potential to reach the largest audiences.

YouTube now has more than 2 billion monthly active users, and while the Stories format hasn't taken off as well on Facebook as it did on Instagram, Facebook has over 2.5 billion monthly active users. Marketers are now looking to increase their investment in both platforms. 

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Here are some key insights from the recent study: 

• 73% of Marketers uploaded 2 or more marketing videos to YouTube in the last month
• 67% of Marketers post videos on Facebook Stories at least once a week
• 59% of Marketers surveyed have run video ads on YouTube in the last 12 months.
• 72% of Marketers post their branded content to Facebook Stories once a week or more.

Facebook stories and YouTube are rapidly growing in popularity and marketers are doubling down on both. YouTube surpassed Facebook as the #1 platform to discover new brands, and explore products and services. Meanwhile, Facebook stories are taking off as a platform consumers rely on to learn about products, communicate with brands, and make purchases online.

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Marketers are flocking to video ads on YouTube

• 59% of Marketers surveyed have run ads on YouTube in the last 12 months.
• 73% of Marketers uploaded 2 or more marketing videos to YouTube in the last month.
• 66% of Brands upload a video to YouTube once a week or more.
• 46% of Marketers landed a new client because of a video on YouTube.

Branded Facebook stories are on the Rise

• Facebook stories was ranked as one of the top 3 social media platforms to watch videos from brands.
• 72% of Marketers post their branded content to Facebook stories once a week or more.
• 67% of Marketers post videos on Facebook stories at least once a week.
• 44% of consumers surveyed browsed Facebook stories in the last month.

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Tips for standing out in 2020

Marketers are leveraging the power of video on Facebook stories and YouTube. Here are few ways your brand can stay ahead of the curve.

1. Create Platform-Specific Content
If you're posting on Facebook stories, catch your viewer's attention with 15-second vertical videos. For YouTube, stick to longform landscape videos.

2. Add Value for Your Audience
SInce consumers are researching products on Facebook stories, address some frequently asked questions. On YouTube, share a how-to video or demo how your product works.

3. Save the Best for First
Start with your most striking visual or bold, eye-catching text to keep your audience engaged.

4. Include a Call To Action
Encourage your audience to learn more about your product or service by letting them know what to do next.