10 Ways to Increase Your Social Media Reach and Engagement

While most brands now accept the need to have a social media presence, many are struggling to find out how to increase social platforms for awareness and promotion.

Part of the confusion lies in the way in which social media is used, in contrast to traditional outreach platforms. In the past, you would promote your business by putting offers and then placing ads in magazines, newspapers, and printing your own flyers.

Read Also: 8 Ways to Increase Facebook Page Engagement

But social media doesn't work like that. The key term here is 'social', becoming a part of a broader conversation, as opposed to interruptive messaging and quick-hit promos. 

Digital Glare India provides an overview of how you can apply this principle in action, and use social media to connect with a larger audience.

1. Post High Quality Content

Focus your Content to be practical, shareable, and original. 51% of consumers will unfollow a company if the content is irrelevant.

2. Tailor your content to the Social Media Platform

Each Channel is different, and your posts should reflect that. Best serve interests by modifying the content to the specific audience for each platform.

3. Go Live and Connect with Video

People who followed you want to hear from you the latest product updates, news-worthy announcements and more. Use live video to create a unique sense of community to face higher engagement rates. 

54% of consumers want to see more video content from the business they support. People spend 3 times more time watching live videos compared to traditional videos.

Read Also: 6 Key Social Media Trends to Watch in 2020

4. Consistently reach out to New People and Industry Influencers

People are open to communicate, so don't be afraid to reach out to new followers, influencers, and colleagues. Growth doesn't come from stagnation.

5. Join relevant Conversations

Stumbled across a hot industry discussion? Comment, react, and share posts found on your timeline or in industry groups. You never know who you may reach.

6. Potentially ask for Feedback and Reviews

Receiving Facebook and Google reviews from satisfied clients and friendly colleagues is an easy way to build rapport and excitement for your business. All you have to do is ask!

Read Also: Video Marketing Statistics for 2020

7. Create a Strategic Posting Schedule

If you can know when your audience is most engaged online, you'll find more engagement with your posts. Experiment and test different post times for each platform.

8. Define your Brand and Style

Be consistent in your grammar, punctuation, voice, and tone throughout your profiles. Otherwise, you'll come off as sloppy to your audience.

9. Get Visual

Videos and images are essential in Social media. Image and video-based content performs highly and boosts engagement rates. 

87% of Facebook page engagements happen on posts with photos. Over 100 million hours of videos are watched on Facebook every day.

10. Reward your Followers

Create a contest, giveaway, or share free premium content with your audience for effortless engagement.