Best Social Media Post Lengths for Higher Engagement in 2020

The truth about proper posting times, perfect post length, video strategy, image optimization, posting frequency, etc. The real truth about all this is that there are no concrete "rules". What works for your brand and your audience has no impact on another business.

The truth is, the key to the content you create is how it connects with your target market - but that doesn't mean that you should just ignore all the best practice advice out there and post what you want, whenever you want.

Read Also: 10 Ways to Increase Your Social Media Reach and Engagement

In fact, all of the data support guides and tips you'll find on these topics are critical to helping you find the optimal process for your business. By following the tips that have been researched, you start from a better position, and over time, you can refine your approach to settle into best practices for your brand.

But you have to start somewhere and it is good to get some ideas on how you can achieve that ultimate strategy.

That’s where such guides come in - Digital Clare India Group has put together a chart of optimal social post lengths to spur more engagement.

Read Also: 8 Ways to Increase Facebook Page Engagement

Here are some key considerations - How much room you have in the preview pane and what research suggests about engagement. It is worth mentioning these pointers, and test them already, as opposed to your existing routines or you can make them a starting point for your tests.

Tip: Pairing text with visuals such as photos, videos, or GIFs can increase engagement by 650%.