The Importance of Personal Branding on Social Media in 2020

Social Media is an essential tool for professionals to develop and grow their personal brands. In 2020, thanks to Social media and easy-to-use content creation tools, we are able to shape and mould our networks perception of us into whatever we want to be.

Read Also: The Best Times to Post on Social Media in 2020

Key Benefits of Personal Branding

• Employability

• Thought Leadership

• Company Visibility

• Social Selling

1. Employability

On a platform like LinkedIn is swarming with potential candidates, your personal brand is what sets you apart, and highlights your value an employee.

2. Thought Leadership

Having a strong personal brand can cement your status as a thought leader, as your network will come to you for industry insights and knowledge on your company's field.

3. Company Visibility

Your personal brand on Social media allows you to bring some attention to your company and the products or services that you offer.

4. Social Selling

Increased visibility on Social media and displayed thought leadership means you are the to come to mind when someone is ready to buy.

Read Also: Best Social Media Post Lengths for Higher Engagement in 2020

How to develop a Strong Personal branding

• Be active on Social Media

• Create original Content

• Engage with your Network

• Advocate for your Company

1. Be active on Social Media

Having a Social media presence ensures that you are always visible and at the forefront of your network's feeds.

2. Create original Content

It's one thing to talk the talk, but taking this to the next level with written, video, or audio content is what truly separates Gary Vaynerchucks from the average Joe.

3. Engage with your Network

Engaging with people on social media is another way to boost familiarity among your networks. Make sure when you're doing so that your interactions are genuine.

4. Advocate for your Company

Display a genuine interest in your company's content. Advocating for your organization is an essential part of building a strong personal brand, as it lets your network know what you're about and brings attention to the business.