7 Ways to Enhance the Effectiveness of Your Marketing Campaign with Facebook Messenger

Now social media usage is currently at an all-time high. It may be worth considering other ways of your marketing and how you can reach out to visitors to increase engagement. One option to consider on this front is Facebook Messenger, which is used by about 31% of businesses in their endeavors.

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Facebook Messenger

Messages sent via Facebook Messenger see a higher open rate, and you can improve communication with your audience in a more intimate communication channel. You should approach a message with caution because it is easier to break the tag when connecting with consumers through the message. But if used well, Facebook Messenger can be a sure complement to your overall marketing effort.

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Why Use Facebook Messenger?

• Facebook Messenger has 1.3 billion monthly active users.

• Only 31% of Businesses use Facebook Messenger.

• Facebook Messenger Ads have 100% conversion rate.

• Facebook Messenger Ads can reduce cost per lead by 30X to 50X.

• Facebook Messenger messages have an open rate of 70 - 80% and a click-through rate of 20%.

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7 Ways to use Facebook Messenger

Not getting the desired results with your marketing campaigns? Try these seven ways to enhance the Effectiveness of Your Marketing Campaign with Facebook Messenger

1. Content Delivery

Ditch the traditional process of filling out a form for newsletter subscription send via email and push out content with a chatbot on Facebook Messenger.

2. Help Followers Find Relevant Content

Instead of just pushing content in front of your target audience, you can also help them pull relevant content with Facebook Messenger.

3. Engage Participants during Events

Send reminders, real-time updates and important information to participants and reap the benefits of higher engagement with Facebook Messenger.

4. Generate High-Quality Sales Leads

With a higher response rate, you can easily grab the attention of your target audience and generate high-quality sales leads. Use click to Messenger Ads with location targeting for even better results.

5. Remarket to Potential Customers

Use Sponsored Messages to initiate a conversation with anyone who has interacted with your Facebook page before and boost your conversion rate.

6. Reach Out to Your Target Audience Individually

Facebook Messenger Ads are a great way to cut through all the noise and reach out to your target audience on a one to one basis.

7. Customer Support

Social Media users expect a quick response from brands and Facebook Messengers offers brands a great platform to deliver quick fast and effective customer support.